Seminario internazionale “Digital and Experiential Luxury for the New Generation” organizzato dal Luxury & Innovation Hub della WBS presso The Shard, Londra
25 luglio, h. 09,00-18,00
Mario Paris, membro del Lab. Urb&Com, parteciperà ai lavori con la relazione di chiusura, dal titolo “Luxury-led urban transformations: atmospheres, experiences and identities” nella quale sono riassunti alcuni spunti legati al libro, da lui curato, “Making Prestigious Places: How luxury influences the transformation of cities” (Routledge, 2017).
Agenda
09:00 Arrival and Registration
09:30 Welcome (Lawrence Young and Qing Wang)
09:45 Track A: Industry Keynote (Karin Haferkorn and David Mattingly) | Track B: Academic Keynote (Professor Robert Li)
10:20 How Digital can support a Luxury Experience (Gina Traboulsi and Gavin MacLennan)
10:50 Morning Coffee Break
11:20 Track A: Paper Presentations (Mike Bastin, Fabio Duma, Benjamin Berghaus) | Track B: Luxury Consumer Trends in the Digital Age (Panel: Dr Yasmin Sekhon, Chris Donnelly, Dr Wided Batat, Giorgio Riello, Jason Smith)
12:20 Lunch
13:50 The Evolution of the Idea of Luxury: Connecting Real Places to Digital Spaces (Joanne Roberts and John Armitage)
14:25 Track A: Paper Presentations (Julia Wolny, Shaun Borstock, Simone Griesser, Ming Lim) | Track B: Luxury Branding in the Digital Age (Panel: Juliet Guo, Martin Edgerton Gill, Jie Li, Simon Petherick, Joanna Bourke, Qing Wang)
15:25 Afternoon Tea Break
15:55 Industry Keynote (Tom Stone)
16:30 Academic Keynote (Mario Paris)
17:00 Closing Remarks followed by Networking
Abstract
Second annual Warwick Luxury & Innovation Hub. Taking place at Warwick Business School’s London base, this edition will look at the evolution of luxury, focusing on digital and experiential luxury for the new generation.
Digital technologies, including social media, challenge a number of fundamental premises of luxury consumption and luxury brand management. This second annual forum aims to create an understanding of how consumption and brand communication techniques may evolve in line with new generations and a constantly-changing digital context.
Professors Qing Wang and Giorgio Riello co-founded the Luxury & Innovation Hub in June 2016, with the aim of promoting evidence-based debate and generating new insights in luxury and innovation.
For more information and reservations, please see here.