The Oxford Retail Futures conference is an annual conference. This year it is being organised jointly by the Oxford Institute of Retail Management, Saïd Business School, University of Oxford and the Consumer Data Research Centre (CDRC).

Oxford Retail Futures Conference: Data analytics – exploring consumer and market data in the retail and supply chain environment

Overview:

Retailing is one of the first sectors to have employed large datasets at both strategic and operational levels for a variety of purposes, ranging from frequency marketing, store location, product selection and supply chain management. The amount of data generated by internet users, mobile devices, sensors (Internet of Things), organisational and integrative IT systems is at a level that is unsurpassed in history. A high volume of data, in a variety of formats, can be relatively easily captured and stored.

However, the challenge lies in how the real business value of such data can be realised, by whom and how the results of the analyses will be used and how data-related tools can improve business performance and competitiveness.

Please find additional information regarding our call for papers here.

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