Oxford Retail Futures Conference_Consumer Data Research Centre_6 dicembre 2016

The Oxford Retail Futures conference is an annual conference. This year it is being organised jointly by the Oxford Institute of Retail Management, Saïd Business School, University of Oxford and the Consumer Data Research Centre (CDRC).

Oxford Retail Futures Conference: Data analytics – exploring consumer and market data in the retail and supply chain environment


Retailing is one of the first sectors to have employed large datasets at both strategic and operational levels for a variety of purposes, ranging from frequency marketing, store location, product selection and supply chain management. The amount of data generated by internet users, mobile devices, sensors (Internet of Things), organisational and integrative IT systems is at a level that is unsurpassed in history. A high volume of data, in a variety of formats, can be relatively easily captured and stored.

However, the challenge lies in how the real business value of such data can be realised, by whom and how the results of the analyses will be used and how data-related tools can improve business performance and competitiveness.

Please find additional information regarding our call for papers here.


Tuesday 6th December
Venue: Lecture Theatre 6 (LT6) (West Wing), Saïd Business School, University of Oxford, Park End Street, OX1 1HP
08:45 Registration (Foyer, West Wing) and Coffee (Club Room)
09:10 Welcome
Jonathan Reynolds, Oxford Institute of Retail Management, University of Oxford, UK
09:15 An Introduction to CDRC and retail data analytics
Paul Longley, UCL/CDRC

Panel one. Developments in Data Acquisition & Analysis
Facilitated by Martin Squires (Walgreens Boots Alliance)
09:30 The Smart Street Sensor Footfall project
Karlo Lugomer and Balamurugan Soundararaj, UCL/CDRC
09:45 Applications of Big Data for Social Science: Prospects of Loyalty Card Data
Alyson Lloyd, UCL/CDRC
10:00 Tackling the lack of Data problem for the Retail sector in Greece: Can the “Open Malls” project provide a solution?
Valia Aranitou, University of Crete and Charalampos Arachovas, Institute for Commerce and Services of the Hellenic Confederation for Commerce and Entrepreneurship
10:15 Q & A / Discussion

Panel two. Understanding Areas and Activities
Facilitated by Jonathan Reynolds, OXIRM/CDRC
11:15 Recent evolution of urban retail systems and regional data: opportunities and open questions in Lombardy (I)
Mario Paris and Giorgio Limonta, Politecnico di Milano/Urb&Com Lab.
11:30 Developments in Areas and Activities linked datasets
Guy Lansley, UCL/CDRC
11:45 Demographic and scale consumption behaviour of Youth population in the UK
Roberto Murcio, UCL/CDRC
12:00 Q & A / Discussion

Keynote address: Innovation and data in loyalty marketing – an historical approach
Cristina Ziliani, Università di Parma, Department of Economics, Osservatorio Fedeltà

Panel three. Organisational aspects of big data – implications for firms
Facilitated by Richard Cuthbertson, OXIRM
14:00 A data-driven approach to make optimal lead-time decisions
Gaetano Marino, Giulio Zotteri and Francesca Montagna, Politecnico di Torino
14:15 Customer data as a driver of transformation
Lauri Paavola, Aalto University
14:30 Internal resource sharing platforms in decentralized organizations
Olli Rusanen, Aalto University
14:45 Digital platforms for the physical environment
Richard Cuthbertson, Oxford Institute of Retail Management, University of Oxford, UK
15:00 Q & A / Discussion

The Practitioner’s viewpoint
15:50 Retail customer data: issues and challenges from practice
Martin Squires, Walgreens Boots Alliance
16:20 Closing remarks
16:30 Close





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